IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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What is the future of the non-food retail sector?

The Covid crisis badly shook the non-food retail sector. After a rebound in 2022, the statistics for 2023 are clear and do not hold out. In this article, I look at the situation in France and draw some fairly general conclusions about the state of the sector. In…
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Greenwashing: retailers must play their role

Consumers are willing to pay more for eco-responsible packaging. Some brands have understood this and are manipulating you to boost their margins. This is what we call greenwashing. Here’s the proof with a hyper-popular product: Nesquik. If you’ve had enough of being taken for a…
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ExpertiseWe love to do that!

Satisfaction & Lovalty

Satisfying customer and increasing loyalty has never been so important. Whatever your industry, loyal customers are crucial for your profitability. We propose you solutions to measure and increase customer satisfaction and repurchase intentions.
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Strategy and Market trends

What are the trends on your market and how should you innovate to stay ahead of the competition ? Which marketing strategyshould you follow to be different and attract customers ? Those are the questions we help you answer.
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Data mining

Your business data is precious. We can help you analyze and segment it, to better understand your customers' behaviors and needs. Our solutions are pragmatic and suit perfectly the smallest organizations.
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Behavioral analysis

Your customers are changing. Be it in B2B or in B2C behaviours have never evolved so quickly. We can help you anticipate this evolution. We use a wide range of qualitative technique to understand emerging behaviours and craft your marketing strategy.
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Market research

Market research is a mandatory step towards preparing your business and financial plan. Whatever your budget and your sector of activity, we have solutions to answer your questions and... reassure your bank.
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